But, why the huge leap Microsoft? Thing is, it didn't have a choice. The Microsoft-Nokia's Lumia business was going so well. But there was a problem. Well, not exactly a problem. Nokia considered it as a high-end mobile business. Microsoft had two choices: 1.To take the business as a low-end one and get some share. Else, it can just end the business. They took the first choice, obviously.
So, that's cleared. Now what does Nokia do? Now, according to the deal, Nokia has to wait for 10 years until it can license the name to someone else. But, unlike Microsoft, Nokia has it's choices. according to the terms of the deal, Nokia cannot license it's brand to anyone for a period of 30 months. It has to wait for 2 years to enter the device market.And theoretically, in 2 years, Nokia can launch its own line of mobile devices. But until then people, not to worry, Nokia will exist as a separate company without its mobile business.
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